They told me “the brand” wasn’t about the Reebok “classic” direction anymore
SA rapper AKA (Kiernan Jarryd Forbes) has cried foul on social media accounts saying Reebok has never paid him for his hard work in the SneAKA he released in collaboration with the brand.
“Can you believe they didn’t pay me a single cent for this? … not one cent,” AKA replied to one of the followers who adored the sneakers he promoted.
“At the end of last year they told me they wouldn’t be renewing my contract because “the brand” wasn’t about the Reebok “classic” direction anymore … they were now geared towards selling gym clothes to women predominantly,” AKA added.
The rapper says he was then told he would be offered free clothing every month but he would no longer be paid his monthly retainer.
During the collaboration in October 2019, Brian Jackson, brand activation manager at Reebok South Africa, expressed his excitement at #TheSneAKA selling out so quickly, with fans desperate to get their feet into a pair written “Supa Mega” in bold.
“This collaboration is two years in the making, and both Reebok and AKA have poured an unprecedented amount of passion, determination and devotion into the project. The brand has partnered with celebrities in other countries like the US with great success, but this is the first time we have done it with a South African artist.
“We were a bit unsure about how South Africans would respond, but we needn’t have worried; we are blown away by the overwhelmingly positive response from Reebok fans,” said Jackson.
AKA also gifted his friends with the SneAKA, including Tshepi Vundla, Da Les, Nomoozlie, Tony Montana, Siya Kolisi, Thando Thabethe, Kim Jayde, and Fikile Mbalula- naming but a few at the time.